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Content marketing for top-of-funnel leads

We create long-form SEO-optimized technical educational content to generate organic website traffic for our clients and brand awareness on leading AI platforms. We measure and help convert this traffic into top-of-funnel sales leads on our clients’ websites.

Our content narrative is aligned with our clients’ value propositions and promotes their products in a credible and trustworthy tone. We consider this type of content to be 80% educational and 20% promotional to engage and satisfy technical audiences. However, we also produce white papers and solution briefs written by engineers trained on our clients’ products, which we consider 80% promotional and 20% educational.

In the example below, 9 articles published on a website rank for hundreds of keywords on Google’s first page search results and are cited in AI Overviews, generating 1.44 million organic impressions and 49.2k visits over approximately 12 months. At the end of this period, the 9 articles created 9,692 organic impressions on a peak weekday, driving 371 new visitors to the website in a single day.

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In another example showcasing our results, the graph below from Google Search Console (GSC) shows the traffic growth over twelve months from zero to over 250K impressions and 8K visitors per month, resulting from publishing one SEO/GEO-optimized article per week.

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Sample content

We specialize in topics relevant to technical audiences, such as IT infrastructure, public cloud services, AI engineering, DevOps tools, software development techniques, the Internet of Things, cybersecurity, and machine learning.

Click on the two tiles below to view samples of our content presented as a multi-chapter guide:

AI Agent Architecture: Tutorial & Examples - FME by Safe Software

Kafka performance - key factors

Security Automation: Best Practices with Examples | Tines

A comprehensive content marketing program

A successful content marketing program is all about preparation, which includes